So, anyone who has tried to sell anyone on something on any level, whether in every day life or in the professional world has heard the saying “It’s all about the delivery…”. It’s such a common sense reflection on one of the most commonly used practices in every day life and professionally. It is a concept that we are exposed to constantly in magazines, on T.V., in movies, in newspapers. We cannot escape constantly being sold on something, or at least we cannot escape constantly having someone or some sort of media trying to sell us on something.
Whether or not we are sold on something has a lot to do with the presentation. Actually, the presentation is a very important part of the process for us as consumers. It has to be convincing, decisive, personable, and be presented in a way that makes it seem absolutely imperative that we go for it; that we will somehow be losing out on something very important and vital if we don’t go for it. I’ve never had a need to rent a limo, but recently I was chosen to be my brother’s best man, Ipso facto I am in the market searching for an awesome limo company. I waded through 3 different companies before one particular salesman completely sold me on a stretch Navigator with a hottub in the back 3rd of it…so ridiculous, but so awesome. He was on point in his sales pitch. Made me feel like the experience wouldn’t be as great unless there was a goddamn hottub in it. And it wasn’t without it. My brother was blown away!
There are countless wrong ways to deliver a sales pitch. Most of us who have been around long enough has had to endure these wrong sales pitches. They are awkward, most often they are so obviously contrived, and usually turns into a big yawn fest.
There are some people who have seemingly innate confidence in themselves and in their ability to deliver a sales pitch. They have figured out the essentials of delivering a pitch. Some of those essential qualities includes self confidence, as I’ve already stated, but also complete 100% confidence in the product or concept they are trying to sell. It is very easy to decipher whether or not the salesman has confidence or believes in his product by the perceptive consumer. Anyone with clear intuition can tell where they stand on the product. It does not matter how confident the salesman is, what matters most is how confident he is in the product or idea.